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Trading Toronto Real Estate



What Does a Real Estate Agent Do?


Recently, at a real estate conference in Toronto, a panel of Sellers and Buyers reported on their experiences in the house and condominium market.

It was fascinating to hear about the listing and sale process from the consumer’s side. The takeaway was that Sellers and Buyers are more market-savvy than ever before. They embrace new technologies and are willing to research to find the home that is best for them.

All the panelists were frustrated by the small amount of data they have access to. When they visited an Agent’s website, they wanted the “inside scoop” on what a neighbourhood or condo project is really like. They also agreed that even if they could access the same information as their Agents, they would still want their Agent of choice to guide them through the deal process.

Today’s Sellers and Buyers expect their Agent of choice to be more than a knowledgeable tour guide. They want to understand the process and appreciate how different approaches may make for different outcomes.

When asked to assist in the buying or selling of real estate, my role is find out what the client wants and educate them on their options. After 40 years in the business, I sometimes hear “You must have seen it all!” The truth is I have seen a lot and will see more as long as I keep working. While there is a great deal to learn from history, the fact remains that every client is unique. Unique circumstances require unique solutions and unique counsel.

Trading real estate successfully can be enjoyable. Find an Agent you are comfortable with and let them put their expertise and experience to work for you.        


Best Wishes for Success,



Contact me with any questions or comments about this article.



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Peter Russell - Chestnut Park Real Estate Ltd., Brokerage
1300 Yonge Street #100
Toronto, ON, M4T 1X3
(416) 706-3200
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